2025 Strategy
What is CP doing to fight Trump and Elon? How do we stop Elon from taking over the Government? What ‘s the most effective way to fight back?
W
hat can we do right now?
These are just some of the frequent questions we’ve gotten over the past few weeks and we get it…
Nothing could have prepared us for the blitz of illegal executive orders, an overpowered oligarch with the sole aim to dismantle and leech off of our government, and a docile congress with their political hands tied. We only played defense initially, protecting the most targeted people, and advocating within blue states. As Trump’s attacks on our lives and our livelihoods have increased, we’ve committed to taking the fight to them.
Common Power is On The Offense in 2025.
We’ll continue creating a sustainable community prioritizing next-gen leadership development and catalyzing new volunteers from education to action. In our fieldwork, we’ve shifted gears to meet this moment with urgency.
Our Goals:
Take the House
Beat Elon
Support Fighters
We’ll also:
Breakthrough Messaging
Mobilize Volunteers in Blue States
On The Offense
Take The House
The closest we’re gonna get to power in government is to Take the House by flipping their thin margin, and that means winning elections or pressuring moderates to stop giving Trump a blank check.
We’re not waiting on the sidelines until the 2026 midterms to start talking about federal elections. Instead, in 2025 we’re tackling every US House election that comes up.
Some of these are races we have a solid chance of winning, but in states like Florida the chances are slim-to-none. That’s okay. This part of our strategy focuses on applying pressure to Republicans in Congress and showing them that if you align with a president and policies that hurt the American people, your seat is NOT safe. Across two deep red Florida congressional districts, we sent volunteers to shrink their win margins and send a message to conservatives in purple districts that they need to slow the Trump agenda, and maybe even vote with Democrats on bipartisan legislation.
2. Beat Elon
This year, we’re heading to:
Florida, two Special House Elections
Wisconsin, State Supreme Court race
Virginia, Gubernatorial Election
Plus more!
He’s got control of vital pieces of our government and has used his vast wealth to try and control our elections. While our allies are fighting him in the courts, we’re committed to sending volunteers to beat Elon anywhere he tries to buy a major election.
From Wisconsin to Florida, Elon and his aligned orgs are paying canvassers, buying ads, and trying to buy votes outright. Common Power is showing up big, sending dozens of volunteers to talk to voters in an effort to send a message to him and other oligarchs that our democracy can’t be bought. That our common power of our vote is more powerful.
80 of our volunteers just got back from Wisconsin where we helped Susan Crawford beat back Elon’s money, and we’re ramping up to do it again.
3. Support Fighters
We’ve seen our leaders fold to Trump’s agenda and respond with safe, or lackluster tactics. Cory Booker, while an imperfect Senator, showed the world what it looks like to risk something to take a stand. Across the country, there are fighters like him running for office, and if we’re going to get more elected officials to put as much risk and energy into this pushback as we are, we need to support and elect fighters into office, especially in the Blue states where much of the movement will grow.
This summer we’re headed to New Jersey and Virginia to do just that. Join us for our info sessions below:
Virginia: https://www.mobilize.us/commonpower/event/772998/
New Jersey: https://www.mobilize.us/commonpower/event/772992/
While we are determined to fight Elon and this administration head-on, we know that we have to think bigger. That’s why our next set of strategies have a longer time horizon, focused on the moment but also setting the foundation for elections to come.
Breakthrough Messaging
A key takeaway from the 2024 elections was how we need more content, part of our strategy is reaching those who feel disconnected from traditional institutions. These voters made a difference in the last presidential election, and they’ll continue to make a difference in upcoming elections. We can’t reach them with the same old methods, that’s why we’re creating bold, direct, and truthful messages to meet people where they are. It’s about breaking through, creating content that demands attention, and educating in ways that resonate with this diverse audience.
The Common Power YouTube channel has expanded our reach, breaking us out of our liberal bubble, sparking healthy debate, and engaging folks across key demographics. Our videos are clipped for digestible snippets posted across Instagram and TikTok and optimized for virality, increasing our reach.
Building on our expansion of media, we’ll be featured in a national documentary “American Dignity,” a powerful film directed by Hanson Hosein and featuring our two favorite Charles’ - Charles Mauldin, civil rights hero, and Charles Douglas, CP Executive Director.
We’re not just talking at people, we’re engaging them. We’re meeting them on platforms they already trust, and offering a message they can learn from and share with their networks. This strategy will play out across our accounts from CP’s @ourcommonpower, CP Institutes @theinstitutecp, and Action Academy’s @actionacademy.
Mobilize Volunteers in Blue States
The bravest among us in red and purple states are in a constant battle to fight for the rights and freedoms our country has promised us. Blue states where more of those freedoms are enjoyed have an obligation to send our excess energy and resources to fight in these battleground states and districts around the country.
That’s why we’ve been traveling to key cities around the country, connecting with our volunteers in their home communities and cultivating new folks. If we’re going to Take the House, Beat Elon, and Support Fighters, we’ll need a steady stream of volunteers traveling from more progressive cities to the parts of our country that need it most. This has been Common Power’s model since 2018, and it’s been America’s model since the successes of the Civil Rights Movement. We win when we all put in on the line for each other.
Our strategy allows us to not only FIGHT BACK, but also fight FOR something.
If you’re ready to go on offense with us - the ball is in your court!
